Marketing Management Basics
Marketing is everywhere — from the ads you see on your phone to the brands you trust every day. This course is designed to help you understand marketing from the ground up, in a simple and practical way, even if you have zero background. In this course you will understand what is the marketing process, basic definitions and terms, how to make market segmentation, targeting and positioning, what is meant by the word strategy, how to create the marketing strategy and the different marketing mix or tactics.
Best for: Anyone
Prerequisites: None
In this lesson you will understand the marketing process and basic definitions.
Lessons in this module are available after enrollment.
Instructor profile information is pulled from Oraspark's approved instructor records.
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